Before you can send a campaign you need a message — a Marketing email template, or an approved Marketing WhatsApp template. Here’s how to create each one.
A campaign is a segment plus a template. The template is the message itself: subject, text, images, buttons. It lives in your settings, not in the campaign, so you can reuse it and improve it over time.
Campaigns only accept marketing templates. An email template of type Reservation, or a WhatsApp template in the Transactional stream, will not appear in the campaign dropdown — that’s intentional, not a bug.
The Available Variables panel in the editor lists them and tells you how many you’re currently using.
The unsubscribe link is added for you. Every marketing email carries one automatically — you don’t need to insert it, and it is deliberately excluded from click tracking. See Quota & deliverability.
Every http(s) link in your email is automatically rewritten so EatNow can count clicks. Anchors, mailto: and tel: links, and the unsubscribe link are left untouched. You don’t have to do anything — just put normal links in your content.
WhatsApp is stricter than email: every message must use a template approved by Meta before you can send it.Where: left sidebar → Settings (gear icon) → Notifications tab → WhatsApp templates → Marketing tab.
The WhatsApp templates page, on the Marketing tab.
1
Open the Marketing tab
Two tabs sit at the top of the list: Transactional and Marketing. Templates created under Transactional can never be used by a campaign.
2
Click Add a template
Write your message following the usual rules — see Add templates for the full editor guide.
3
Wait for Meta approval
A new template goes to Meta with the status Pending. Approval usually takes minutes, sometimes hours. Only templates marked Approved can be selected in a campaign.
4
Create the second language
Use Duplicate on the template and pick the other language — EatNow can even translate the content for you with AI while keeping the structure. Read on to see why the English version matters.
A WhatsApp campaign lets you attach one French template and one English template. At send time, each recipient gets:
Customer language
Template used
French
Your French template (or English if you didn’t provide a French one)
Anything else (English, Spanish, Arabic…)
Your English template
So English is the fallback for every non-French customer. If your audience contains non-French recipients and you have no English template, EatNow blocks the launch and tells you exactly how many people are affected — this is a guard, not an annoyance.
Marketing WhatsApp templates have their own constraints: a different variable set, a single EatNow smart action — Book now, which opens your portal through a tracked link — alongside plain website links, and Meta bills them as Marketing conversations. See WhatsApp Templates.
