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Go to Dashboard in the left sidebar, then open the E-Reputation tab. Everything on this page follows the date range picker at the top right (and compares it to the previous period).

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The four headline numbers

The four e-reputation KPIs: reviews generated, negative reviews intercepted, conversion rate and average internal rating

Your reputation at a glance, compared to the previous period.

Negative reviews intercepted is the number to show your team. Each one is a 1, 2, 3 or 4-star review that would have landed on your public page.

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Reviews generated over time

A monthly bar chart splitting the reviews you collected by destination: Internal, Google, TripAdvisor.
Monthly stacked bar chart of generated reviews by destination

Where your reviews went, month by month.

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Your Google reviews over time

The total number of reviews on your Google listing, tracked day after day. This is the curve that shows whether your public reputation is actually growing.
EatNow records your Google total once a day (early morning), so this chart starts building the day you connect Google. On a fresh integration it will say “Collecting data — history is building up day by day.” — that’s normal.TripAdvisor doesn’t publish those totals, so there is no equivalent chart for it.

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Rating distribution

How many 1, 2, 3, 4 and 5-star ratings you collected over the period, in a simple bar per rating. A cluster on 3 stars tells you something very different from a spread across 1 and 5.

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The review request funnel

Funnel showing honoured reservations, followups sent, feedbacks received, 5-star feedbacks and redirects

From an honoured reservation to a public review — where guests drop off.

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Reading the drop-offs

Many of your guests were never asked. Usual causes: the follow-up isn’t switched on, guests have no email or phone number, or the per-reservation switch is off on your manual bookings. See Collecting reviews.
Guests received the message but didn’t rate. Try a shorter delay (a few hours after the meal rather than the next day), and switch WhatsApp on — it’s read far more than email.
Guests are answering, but not with a full 5. That’s not a settings problem — that’s service feedback. Read the comments in Reviews > Internal feedback.
Your happiest guests aren’t being forwarded anywhere. Check that Google Reviews or TripAdvisor is enabled in your review collection channels.
Small differences between the funnel and the headline numbers are expected: the funnel only counts reviews that came from a reservation, while the headline numbers also include QR-code reviews.