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A campaign is one send: one channel, one segment, one template. It carries its own status, its own frozen audience, and its own report. Where: left sidebar → Marketing → Campaigns tab.
The new marketing campaign form

The new campaign form. Everything you need is on one screen.

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Before you start

A published segment

Drafts don’t appear in the dropdown. Publish first.

A marketing template

Email: type Marketing. WhatsApp: Marketing stream, approved by Meta.

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Create the campaign

1

Click Create campaign

Top-left of the campaign list.
2

Name and describe it

Campaign name is required and internal — your customers never see it. The Description is a note to your future self (“July newsletter, summer menu launch”).
3

Pick the Channel

Email or WhatsApp. Choose carefully: the channel is locked once the campaign is created and cannot be changed afterwards.
4

Pick the Segment

Only published segments appear, each with its version number — Loyal customers (v1).
5

Pick the template

  • Email — a single Email template dropdown.
  • WhatsApp — two dropdowns, French template and English template. Fill at least one; English acts as the fallback for every non-French recipient.
Two shortcuts sit under the field: Refresh templates (if you just created one in another tab) and Create template (jumps straight to the right settings page).
6

Choose the Send mode

Send now or Scheduled. Picking Scheduled reveals a Scheduled date/time field.
7

Click Create draft

The campaign is saved with the status Draft. Nothing has been sent.

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Read the audience preview

As soon as a segment and template are selected, the right-hand panel fills in. This is the single most useful thing on the page — read it before you launch. Below the figures, Sample recipients shows a handful of real contacts so you can sanity-check that the segment is targeting who you think. For WhatsApp campaigns you also get Eligible recipient languages — a FR / EN / Other breakdown that tells you at a glance whether you need that English template.

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The estimated sending cost

Right below the figures, a card tells you what the send will cost.
  • Email campaign — Free. Nothing to pay, however many recipients you have.
  • WhatsApp campaign — an estimated amount in euros, broken down by country: each recipient is billed at the Meta rate for their country, read from their phone number. A Moroccan customer does not cost the same as a German one.
That amount is billed by Meta directly on your WhatsApp Business account — EatNow takes no commission on it.
This is an estimate, not an invoice. The real amount depends on the messages actually delivered, retries of failed sends are billed again, and Meta revises its rate grid from time to time. Recipients whose country could not be read from their phone number are estimated at Meta’s “Other” rate.
If your audience contains non-French recipients and no English WhatsApp template is selected, a red alert appears and the launch buttons stay disabled. Add the English template, or narrow the segment to French speakers only.

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Send yourself a test

Do this every single time.
  • Email campaign — type an address in Test email and click Send test.
  • WhatsApp campaign — type a number in Test phone and click Send test. If you attached both languages, a small selector lets you choose Test French or Test English.
The test uses the real template with sample values, so you see exactly what your customers will get.

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Launch or schedule

Both buttons live at the top-right of the campaign.
Available when Send mode is Send now and the campaign is Draft or Paused.On click, EatNow freezes the audience, locks onto the current published version of the segment, saves a copy of the template, and starts sending. Status becomes Running.
Available when Send mode is Scheduled and the campaign is Draft. Set the date and time, click Schedule, and the status becomes Scheduled.The audience is frozen when the send actually begins, not when you press the button — so a customer who becomes eligible in the meantime is still included.
A running campaign with its locked segment version

A running campaign. The channel and the locked segment version are shown under the fields.

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Statuses

A campaign can only be edited while it is Draft, Scheduled or Paused. Once it’s Running or Completed the form is read-only — the message that went out stays exactly as it was sent.

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Pause, resume, cancel, delete

  • Pause — stops a Running or Scheduled campaign. Recipients already sent to stay sent.
  • Resume — restarts a Paused campaign where it left off. It does not resend to anyone.
  • Cancel schedule — turns a Scheduled campaign back into a cancelled one before it ever starts.
  • Delete draft — only for campaigns that were never launched.
Spotted a typo just after launching? Pause immediately. Only the recipients already processed will have received it; you fix the template, then Resume.

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WhatsApp campaigns, specifically

The WhatsApp campaign form with French and English templates

A WhatsApp campaign: one template per language, English as the fallback.

Three differences from email:
  1. Two templates, one per language. The EN fallback badge is there to remind you that English covers everyone who isn’t French-speaking.
  2. Meta approval is required. Only templates that are Approved and synced with Meta can be selected.
  3. Each message is billed by Meta as a Marketing conversation, on top of your EatNow quota.

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Next step

Read your report

Contacted, opened, clicked, converted — and the revenue behind it.

Quota & deliverability

Sending limits, unsubscribes and the automatic safety rails.