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These are the messages that go to your customers, not to be confused with your team’s notifications. Everything is under Settings > Notifications > General, Guest tab. If you use the Activities feature, two sub-tabs appear — Restaurant and Activities — with independent settings.
Emails are free and included in your subscription. WhatsApp messages are billed per conversation by Meta: see WhatsApp cost.

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Timing

At the top of the tab, two timing settings (minimum 15 minutes, 1 day by default): Right below, the review collection channels decide where the customer is sent to rate their visit: internal reviews, Google Business, TripAdvisor. Details in Collecting reviews.
Reminder: 24 h before is the right setting for an evening service booked days ahead — the customer has time to warn you if they cancel. For a lunch booked the same morning, drop to 3 h, otherwise the reminder lands after the meal.Follow-up: wait at least 24 h. A review request arriving during dessert lands badly.

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Emails

The Email settings section has a master switch — Reservation email notifications — then the detailed list of what can go out. If the master switch is Inactive, nothing goes out regardless of the settings below. Messages available for reservations: Activities have the same list, adapted: inquiry, confirmation, rejection, modification, cancellation, payment link, expiry, no-show, refund and reminder. The Select all button turns everything on at once; remember to Save at the bottom of the section.
The bare minimum: Confirmation, Reminder and Cancellation by the restaurant. A customer who gets no confirmation calls to check, and a customer who gets no reminder does not show up.Turn Card imprint released on as soon as you take imprints: it is the message that prevents the worried call from a customer seeing money held on their account.

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WhatsApp messages

The WhatsApp settings section mirrors the exact same list, for customers whose number you have. It only appears when a WhatsApp Business account is connected — otherwise a card offers to connect one.
Two conditions for a WhatsApp message to actually go out: the switch must be on and a matching template must be approved by Meta under Settings > Notifications > WhatsApp templates. Without an approved template, only the email goes out. See WhatsApp templates.
Both channels are independent and add up: a customer you only have an email for gets the email, a customer you only have a number for gets WhatsApp, a customer you have both for gets both. If that duplication bothers you, turn the email off on the rows you already send over WhatsApp.

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Customizing the content

The wording and layout of the messages are edited elsewhere:

Email templates

Settings > Notifications > Email templates — replace the standard EatNow model with your own, per message category.

WhatsApp templates

Settings > Notifications > WhatsApp templates — create your models and get them approved by Meta.