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Under Settings → Integrations → General, the Analytics and Tracking cards configure portal measurement.

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Choose the right card

  • Google Analytics 4: enter your Google Analytics identifier in the offered G-… format.
  • Google Tag Manager: enter the identifier of the GTM container intended for the portal.
  • Meta Pixel: enter the Pixel ID.
Click Connect or Update and check that the saved identifier belongs to the restaurant. These fields expect an identifier, not a complete HTML script.

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What it covers

The configuration applies to the EatNow portal, including restaurant and activity booking flows. It does not automatically install these tools on every page of your own website. Events depend on the journey: viewing an offer, starting payment and completing a booking are different. A request awaiting approval should not be interpreted as a collected payment. With GTM, have the person managing your tracking check the tags and conversions consuming portal events. Saving the identifier does not define your entire measurement plan.

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Check results

Open the portal and check its journey in the measurement tool. If nothing appears, check the identifier, account, container publication, consent choices and browser blockers. If figures are doubled, look for the same tool installed directly and through GTM. EatNow source tracking, attached to reservations, answers a different question: where did the customer come from? Adding a pixel does not replace it.