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Open any launched campaign and the Report tab is what you land on. It answers three questions, in this order: how far did people get?, what are the exact numbers?, and what happened to this specific customer?
A campaign that is still a Draft has no report yet — you’ll see “Reports become available once the campaign has been launched or scheduled.”

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The audience header

The campaign report with the prospect funnel

Audience, then the prospect funnel.

Three boxes at the top:
  • Segment audience — everyone the segment matched at launch.
  • Eligible recipients — the ones actually sent to.
  • Excluded before send — the difference, broken down underneath into active suppressions and unreachable contacts.
The frozen date is shown as Audience frozen on … — that’s the moment the recipient list was locked.

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The prospect funnel

Six stages, each with a count and a percentage of eligible recipients. The How it’s calculated button opens a panel that explains each stage in the app itself.
The funnel explanation panel

The in-app explanation of every funnel stage.

Open rate is the least trustworthy number on this page. It relies on a tracking pixel, and mail clients that block images (or pre-load them) will under- or over-count it. Clicks, replies and conversions are the metrics to steer by.

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How conversions are attributed

This is the number that tells you whether the campaign was worth it, so it’s worth knowing the rule:
A booking counts as a conversion if the customer books within 7 days of receiving the campaign.
  • If the customer clicked a tracked link before booking, the conversion is recorded as click-attributed.
  • Otherwise it is send-attributed.
  • If both apply, click attribution wins.
Attributed revenue adds up the value of those bookings.

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Campaign statistics

Detailed campaign statistics

The detailed statistics, grouped by theme.

  • Prospects in campaign — the size of the frozen audience.
  • Eligible before send — how many were actually sendable.
  • Excluded before send — suppressed or unreachable.
  • Accepted by provider — messages the email or WhatsApp provider took charge of.
  • Messages not sent — failed at the moment of sending.
  • Delivered — confirmed as reaching the recipient.
Open rate, Click rate, Reply rate. Clicks and replies are the honest ones.
Bounce rate, Complaint rate, Unsubscribe rate. A rising bounce rate means your list needs cleaning; a rising complaint rate means you’re sending too often or to the wrong people.
Conversion rate, Attributed revenue, and Attributed by click — the share of conversions where the customer clicked before booking.

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The recipients table

The per-recipient table of a campaign

One row per recipient, with filters, search and pagination.

At the bottom of the report, one row per person in the frozen audience. Filters: free-text search (name, email or phone), a status filter, and — for WhatsApp — a template-language filter. You can show 25, 50 or 100 rows per page.

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Recipient statuses

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Retrying failures

Failures happen — a temporary provider glitch, a WhatsApp configuration problem, a mistyped address. You can retry without recreating the campaign. Available when the campaign is Completed, Failed or Paused.
1

Select the failures

Tick individual rows, or use Retry all N failures at the top of the table.
2

Read the triage

EatNow sorts the selection into three groups:
3

Fix what needs fixing

For a missing WhatsApp language, pick the template right inside the retry panel. For a Meta configuration error, fix it in your integration then tick the confirmation checkbox.
4

Start the retry

Click Retry N recipient(s). The frozen audience is unchanged; each new attempt is recorded separately and updates the recipient’s current state.
An active suppression can never be overridden. A customer who unsubscribed will not be retried, whatever you tick. That’s a legal guard, not a setting.

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Next step

Source tracking

Credit every reservation to the platform that generated it — Instagram, Google, TripAdvisor…

Quota & deliverability

Why a campaign pauses itself, and how to keep your list healthy.

FAQ

Quick answers to the usual questions.